MAHIR AKUNTANSI UNTUK USAHA MIKRO KECIL DAN MENENGAH

Edisi

ed.1

ISBN/ISSN

-

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

650

Strategic Marketing Management : Planning, implementation and control

The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergrad…

Consumer Behaviour: A European Perspective Enhanced Media Edition Pack

Consumer Behaviour: A European Perspective 3rd edition provides a comprehensive, lively, contemporary and practical introduction to consumer behaviour. It shows how research and concepts in this subject can inform and be applied to broader/strategic marketing issues. The unique five-part micro-to-macro wheel structure takes a multi-disciplinary approach to the discussion of consumer behaviour t…

Consumer Behavior & Marketing Strategy

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Consumer Behaviour in Tourism

The subject of tourist behaviour and how it is changing is also now more relevant than ever for students, as they will be the future man- agers and policy-makers who have to grapple with the effects of the changes in behaviour. When writing this new edition we have tried to retain much of the core text because the main principles, issues and techniques of con- sumer behaviour in tourism remain…

Business Ethics - A Philosophical and Behavioral Approach

This textbook examines the extent to which moral values play a role as productive forces for the economy, and explores the effect of ethical and unethical Behavior on the economy. It shows how ethics improves productivity in the economy, and provides specific ethics tools for practical application for students and managers. Stemming from an overall interdisciplinary approach, and combining rece…

Human Resource Management

The new edition of Raymond Stone’s Human Resource Management is an AHRI endorsed title that has evolved into a modern, relevant and practical resource for first-year HRM students. This concise 14-chapter textbook gives your students the best chance of transitioning successfully into their future profession by giving them relatable professional insights and encouragement to exercise their skil…

The International Handbook of Public Financial Management

The Handbook is a virtual encyclopedia of public financial management, written by topmost experts, many with a background in the IMF and World Bank. It provides the first comprehensive guide to the subject that has been published in more than ten years. The book is aimed at a broad audience of academics/students, government officials, development agencies and practitioners. It covers both bread…

Business-to-business Marketing: Relationships, Systems And Communications

Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for related units in Engineering- and Social Studies-based programmes. Students following the CIM's Professional Diploma Mo…

Internasional Financial Management

Prepare for success in international finance with this best-selling book's effective presentation of in-depth theory and practical applications. INTERNATIONAL FINANCIAL MANAGEMENT 12E builds on the fundamental principles of corporate finance to provide the timely information and contemporary insights needed to prosper in today's global business environment. This book discusses a wide range of m…

Principles of Knowledge Management: Theory, Practice, and Cases

This text provides a comprehensive introduction to the new field of knowledge management. It approaches the subject from a management rather than a highly technical point of view, and provides students with a state-of-the-art survey of KM and its implementation in diverse organizations. The text covers the nature of knowledge (tacit and explicit), the origins and units of organizational knowled…

Triggers: Creating Behavior That Lasts - Becoming the Person You Want to Be

n business, the right behaviors matter. But getting it right is tricky. Even when we acknowledge the need to change what we do and how we do it, life has a habit of getting in the way, upsetting even the best-laid plans. And just how do we manage those situations that can provoke even the most rational among us into behaving in ways we would rather forget? Triggers confronts head on the chal…

Qualitative Data Analysis: A Methods Sourcebook

Miles, Huberman, and Saldaña’s Qualitative Data Analysis: A Methods Sourcebook is the authoritative text for analyzing and displaying qualitative research data. The Fourth Edition maintains the analytic rigor of previous editions while showcasing a variety of new visual display models for qualitative inquiry. Graphics are added to the now-classic matrix and network illustrations of the origi…

Strategic Management: Theory: An Integrated Approach

This leading strategy text presents the complexities of strategic management through up-to-date scholarship and hands-on applications. Highly respected authors Charles Hill, Gareth Jones, and Melissa Schilling integrate cutting-edge research on topics including corporate performance, governance, strategic leadership, technology, and business ethics. Based on real-world practices and current thi…

The Evolution of Management Thought

The sixth edition of author Daniel Wren's classic text provides a comprehensive understanding of the origin and development of ideas in management. This text traces the evolution of management thought from its earliest days to the present, by examining the backgrounds, ideas and influences of its major contributors. Every chapter in the sixth edition of The Evolution of Management Thought ha…

The SAGE Handbook of Qualitative Business and Management Research Methods: Hi…

The SAGE Handbook of Qualitative Business and Management Research Methods provides a state-of–the art overview of qualitative research methods in the business and management field. Bringing together a team of leading international researchers, the chapters offer a comprehensive overview of the history and traditions that underpin qualitative research in the field. The chapters in this volume …

Strategic Marketing Management: Planning, implementation and control

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? - Strategic …

The Philosophy of Branding: Great Philosophers Think Brands

An entirely original and imaginative slant on brand management

Marketing 3.0.: From Products To Customers To The Human Spirit

Understand the next level of marketingThe new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.In Marketing 3.0, world-leading marketing guru Philip Kotler explains why t…

Accountability in Human Resource Management

No book represents the work of the author alone. Many people contribute to the final product, and this book is no exception. Many colleagues have shared their ideas, which have been refined and developed and ultimately presented here. Over the years, many colleagues who are human resource managers and executives have shared their thoughts on this important topic. To all of them, 1 owe much appr…