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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Gilligan Colin
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Strategic Marketing Management : Planning, implementation and control
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Wilson, Richard M.S.Gilligan Colin

The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergrad…

Edisi
ed. 3
ISBN/ISSN
075-065-938-6
Deskripsi Fisik
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Judul Seri
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No. Panggil
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