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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Olson, Jerry C.
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Consumer Behavior & Marketing Strategy
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Peter, J. PaulOlson, Jerry C.

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Edisi
9th Edition
ISBN/ISSN
007-340-476-4
Deskripsi Fisik
576 pages; 2.7 pounds; 8 x 1.25 x 10.25 inches
Judul Seri
-
No. Panggil
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