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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Gilligan, Colin
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Strategic Marketing Management: Planning, implementation and control
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Wilson, Richard M.S.Gilligan, Colin

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? - Strategic …

Edisi
3rd Edition
ISBN/ISSN
113-844-122-8
Deskripsi Fisik
882 pages; 16 ounces; 12.48 x 1.81 x 14.69 inches
Judul Seri
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No. Panggil
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