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Strategic Marketing Management : Planning, implementation and control
The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergrad…
- Edisi
- ed. 3
- ISBN/ISSN
- 075-065-938-6
- Deskripsi Fisik
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- Judul Seri
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- No. Panggil
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Strategic Marketing Management: Planning, implementation and control
This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? - Strategic …
- Edisi
- 3rd Edition
- ISBN/ISSN
- 113-844-122-8
- Deskripsi Fisik
- 882 pages; 16 ounces; 12.48 x 1.81 x 14.69 inches
- Judul Seri
- -
- No. Panggil
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Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah