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Consumer Behavior & Marketing Strategy

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This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

New York : McGraw-Hill Education., 2009

Deskripsi Fisik

576 pages; 2.7 pounds; 8 x 1.25 x 10.25 inches

Bahasa

English

ISBN/ISSN

007-340-476-4

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

unspecified

Tipe Pembawa

unspecified

Edisi

9th Edition

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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