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Business-to-business Marketing: Relationships, Systems And Communications

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Geared toward both postgraduate and final-year undergraduate students, this book is ideal for those studying Marketing, Marketing with eCommerce, Media and Multimedia Marketing, Business Studies, eBusiness and Business Information Systems, and for MBAs. It can also be used for related units in Engineering- and Social Studies-based programmes. Students following the CIM's Professional Diploma Module, Marketing Communications, will also benefit from this book, as well as those taking stand-alone professional B2B Marketing seminars.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

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Penerbit

England : Pearson Education Limited., 2004

Deskripsi Fisik

380 pages; 1.71 pounds; 7.25 x 1 x 9.75 inches

Bahasa

English

ISBN/ISSN

0273682792

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

unspecified

Tipe Pembawa

unspecified

Edisi

4th Edition

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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