Analisis Arus Kunjungan Wisata di Propinsi Sulawesi Selatan

///Analisis Arus Kunjungan Wisata di Propinsi Sulawesi Selatan

Analisis Arus Kunjungan Wisata di Propinsi Sulawesi Selatan

Oleh:
A. Marhasan
Dosen STIM Nitro

ABSTRACT

This study aims to determine whether there is any effect of price, product, promotion, place, processes, employees, and physical evidence on the flow of tourist visit in Province of South Sulawesi. Sampling using two-stage sampling, the first stage is selection of tourist attraction. The second stage is the selection of samples by using convenience sampling or accidental sampling. Population in this research are all foreign tourists who visit South Sulawesi province in the year 2008. Sampling was done using convenience sampling method with a sample of 90 which consists of 30 tourists at their respective attractions. Data collection using questionnaires and documentation. Data analysis using descriptive statistics and multiple linear regression.
Results of analysis concluded that the price significantly and negatively related to the flow excursions, while the product, promotion, place, process, people, and physical evidence has positive and significant effect on the flow of tourist traffic, either simultaneously or partially. The implications of these results that the factor of price, product, promotion, place, process, people, and physical evidence, an important consideration in formulating policies in an effort to increase tourist flow.

Keywords: Marketing, tourist excursions

By | 2015-08-21T03:25:46+00:00 August 21st, 2015|Jurnal Progresif, Volume 4, No. 1 Agustus 2010|0 Comments

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